For businesses running Google Ads in-houseFix those invisible issues today and start earning.
Backed by in-house intelligence, we use the “AMF” to interpret your data, uncover revenue leaks in your Google Ads, and show you how to fix them. Plus, you’ll know how to get free traffic from Search Engines and AI.
In-house Intelligence. Data-driven.
Sample diagnosis
Demo accountFrom our demo account. Your report uses your own data from the last 30 days.
With “AMF”, we’ll generate a bespoke report and reveal:
- if there are “head lice” keywords quietly sitting there and sucking out your budget day in and day out.
- if the ad is optimising based on “ghost” conversions and sending you non-qualified clicks and bills
- if you accidentally turned on any auto-apply traps to burn your hard-earned money while you are sleeping.
- if your beautifully built landing page is letting your visitors leave instead of converting them.
- if you are being charged a higher cost-per-click because of the random quality score.
- if the ad campaign is in a special structure causing inflated CPC and revenue leaks.
- if you have accepted a “recommendation” to spend faster than your sales come in.
- if your Google Analytics acts like it’s tracking everything while it’s not.
- and more...
Live figures from delivered audits
If you are managing Google Ads by yourself, you are probably...
Feeling frustrated that you have a 99% Optimisation Score but are getting only a few sales.
Wondering why your ads are “Excellent” but the conversion rate is still low.
Questioning whether Performance Max would perform better, or simply raise the budget to improve conversions.
I totally understand.
We all have been there. We want the ads to bring in quality traffic and sales. So we believed the scores and recommendations, but in the end we just pay bills for clicks and get little sales in return.
The truth is…
Most Google Ads audit methodologies are designed for large accounts with substantial budgets and lots of conversions. Applying those methodologies to SMEs often leads them down the wrong path. That’s why George developed the Analytical Methodology Framework (AMF).
Built to optimise for sales, not scores.
George developed AMF because he needed a new way to optimise for sales, not scores. Being a Physics graduate, a marketer for 21+ years and a professional direct-response copywriter (what a standard nerd), he always looks for a better way to optimise ad performance, so he developed his own way of interpreting account data and digging into why a landing page doesn’t convert.
After proving AMF works, he put this “brain” into AdAudit Pro to make the audit more affordable and benefit more companies.
In the past, SMEs needed to pay £500 to £1,500 per month to hire an agency to manage a Google Ads account, on top of the ad spend. That’s £6,000 to £18,000 a year in management fees alone, before you even pay for any clicks.
Now, thanks to AI technology, the AdAudit Pro team can utilise the “AMF” method to do the same for you, but faster and way cheaper.
It digs deep into the data and uncovers the keywords that do nothing but waste your ad spend day in and day out.
It analyses your campaign structure (which Google never does) and flags the weakest links and revenue leaks.
It studies your Analytics data and learns customer behaviour, uncovering what makes conversion so difficult.
It compares your landing page to a high-converting landing page and tells you exactly what to edit to turn more visitors into customers, saving you 5 figures on hiring an A-list copywriter to rewrite your landing page.
It even checks your tracking code and conversion setup, debugging like a programmer and enabling Analytics to track all the key actions for further optimisation.
It ranks issues by their impact on your business, so you can focus on the top 5 critical problems and get them sorted right away.
It identifies which “Recommendation” to ignore to avoid further waste on ad spend.
And more…
A ski chalet business went from 1.2x to 32.7x ROAS in under three weeks.
The account looked busy: 1,209 “conversions” a month. Our first audit found that not one of them was a booking. Google was optimising for clicks to the booking site, so it was finding clickers, not guests.
The owner followed the action plan: tracking real bookings, bidding for booking value and cleaning up keywords. The next 30 days brought far more booking value from less ad spend.
Read the full case studyROAS
32.7x
was 1.2x
Conversion value
18.8x
vs the first audit
Ad spend
−30%
same campaign
Bookings tracked
0 → 2
direct bookings
Real Google Ads data from the client’s account: 30 days to 2 October vs 30 days to 19 October 2026. Results vary by account.
Our audit engine gets wiser every week.
Google Ads changes constantly. Our experts keep up so you don’t have to. Every new lesson from real accounts and Google’s latest updates is added to our audit engine as a new check.
So an audit ordered today draws on more expertise than one ordered last month, at no extra cost.
32
expert checks in our audit engine
Latest updates
Included in new audits- Tracking & budgets
Budget spent where the sales are · 9 new checks
- Smart Bidding
Smarter ways to grow without wasting budget · 6 new checks
- Bidding
Better bid strategy recommendations · 6 new checks
- Performance Max
Stronger Performance Max set-ups · 6 new checks
- Measurement
Results that match real sales · 5 new checks
Good News. We Work on Free Traffic, too.
If you do it right, search engines and AI assistants could bring you unlimited free traffic. That's why we do extra to make sure your website is in good shape.
SEO Audit
Empower search engines to bring you free traffic.
Worth £68 on their own. Get them for free with the All-in-One audit →
Three ways to audit your Google Ads. Only one is a no-brainer.
A free checklist costs you hours and guesses. An agency costs thousands and takes weeks. AdAudit Pro gives you an agency-grade diagnosis of your own data for a one-off £55.
Do it yourself
Google Ads Audit Checklist
Free
but it costs you hours of your own time
- Generic and not data-driven
- Time-wasting and questionable result
- Every AI can generate it at almost zero cost
- Nobody checks your account or your landing page
You still don’t know what’s really costing you money.
All-in-One Audit
Total value £278
£55one-offReport in 24–30 hours · Includes SEO and GEO Audits
- Know the up to 5 issues costing you most, ranked by urgency
- Proof from your own figures for every issue
- A step-by-step plan you or your team can act on
- Why your highest-spend landing page loses visitors
- Checked by an expert before it reaches your dashboard
Bonus:
- 1. SEO Auditworth £29
- 2. GEO Auditworth £39
- 3. Re-audit for ad account and landing pageworth £55
- 4. £100 credit towards Expert Services from AdAudit Proworth £100
- Total Bonus Value£223
Read-only access · No subscription · No contract
Hire someone
Audit by Agency
£500–£1,500
per month + 10% of your ad spend
- Takes weeks to diagnose
- Charges by £500 to £1,500 per month + 10% ad spending
- Usually tied to a monthly retainer
- Similar result to AdAudit Pro
At least £6,000 a year in fees before you pay for a single click.
How It Works
We simplify ad account auditing by combining AI and human expertise.
Step 1
Data mining and diagnosis with the “AMF” method
Step 2
Generate a bespoke report and list out the issues and fixes
Step 3
An expert checks the report and delivers it to your dashboard
Built by people who run Google Ads every day.
AdAudit Pro comes from George Own Ltd. Founder George Yung started out in 2020 writing direct-response copy and managing Google Ads for clients. Since then, our AMF method has guided over £2 million in ad spend. AdAudit Pro puts that experience within reach of smaller businesses for one small payment.
Read our story2020
Managing Google Ads since
£2M+
Ad spend managed with AMF
3-in-1
AMF reads your Google Ads, Analytics and landing page together
Frequently Asked Questions
What if my Google Ads monthly spend is very small? Is this still worth it?
Yes. In fact, smaller budgets are often where waste hurts the most. If you are spending a few hundred or thousand pounds a month, "head lice" keywords or auto-apply traps can quietly drain a massive percentage of your budget before you notice.
What happens after I fix the top 5 issues? Can I re-audit my account?
Yes. The All-in-One audit includes a complimentary re-audit so you can verify your changes, track improvements, and catch any new optimization bottlenecks.
What kind of technical expertise do I need to implement the action plan?
None. The step-by-step prescription is written in plain English, designed so that a business owner or a junior team member can easily follow along and execute the changes directly inside Google Ads or Google Analytics.
What is a "GEO Audit" and why is it included?
GEO stands for Generative Engine Optimization. While SEO helps traditional search engines like Google rank your site, a GEO audit ensures that AI search platforms (like ChatGPT, Gemini, Perplexity, and Claude) can understand, parse, and recommend your website when users ask them for local business recommendations.
Do I need to schedule a live call or demo to get my report?
No. It is completely automated and asynchronous. You’ll get an email notification when the All-in-One Audit report is delivered without requiring any awkward calls.
Why look at my landing page?
We need to check the landing page because that is where conversions actually happen and visitors decide to buy. If we find anything to improve the conversion rate, we’ll tell you in the All-in-One Audit.
Isn’t Google’s Optimisation Score enough?
The Optimisation Score measures how closely you follow Google’s suggestions, many of which raise your spend to get more results. It doesn’t check your landing page or whether your conversions are real sales. Also, Google’s recommendations are largely tailored for massive enterprise accounts spending six figures, which can lead smaller businesses to waste money on auto-optimisation traps.
Why don’t I just use my own AI tool?
Yes, you can. If you’re not satisfied with the result, you can always come back and try our agency-grade audit.
Do I need to grant billing or admin access to my Google Ads account?
No. The audit only requires read-only standard access. AdAudit Pro will not modify your campaigns, touch your credit card, or change account settings.
Do I need Google Analytics?
Recommended, not required. With it, we can cross-check Google Ads’ conversion figures and compare mobile and desktop visitors on your landing page, giving us a full picture of what’s going on.
If I already have an agency, do I still need it?
Yes. The All-in-One Audit is an independent second opinion that shows what’s in the blind spot.
How is this different from hiring a full-service ad agency?
Cost and commitment. Agencies typically charge high monthly retainers (£500 to £1,500+ per month) regardless of results. This is a one-off diagnostic tool that gives you high-level agency insights instantly for a fraction of the cost.
Why is the price so low compared to an agency audit?
Traditionally, auditing an ad account involves a huge human cost to identify the real issues and recommend fixes. So we built the automation so our experts can focus on reviewing the audit results rather than doing repetitive data-mining work, which allows us to charge this low.
Can you fix the issues for me?
Although the audit provides a step-by-step action plan that you or your team can execute, you can always contact us for our specialists' services. Just request it from any action in your report, and we’ll get in touch.
Do you promise better results?
We promise to dig out all the critical issues we found, but results depend on many other business factors like branding, market demand, pricing and so on.
How long does it take?
It takes 24–30 hours to deliver the report so that our specialists can review the report and ensure it’s the best we can do.
How do I connect my accounts safely?
Via official Google secure sign-in. The platform uses official Google authentication, meaning AdAudit Pro never sees or stores your password. You can disconnect or revoke access at any time with a single click from your Google account settings.
Do I need separate audits if my business runs multiple Google Ads accounts or websites?
Yes. Because each account has unique campaign setups, keyword pools, and landing page structures, a separate audit is required for each independent Google Ads account or website domain to ensure the diagnosis is accurate.
What if I use a platform other than WordPress for my landing page (e.g., Shopify, Wix, Webflow)?
No problem. The landing page evaluation focuses on core conversion elements—such as value propositions, message match with your ads, call-to-action placement, and mobile usability—regardless of which website builder or e-commerce platform you use.