Blog
Practical Google Ads advice for UK small businesses.
Case Study: How a Ski Chalet Business Went From 1.2x to 32.7x ROAS by Tracking Real Bookings
The account looked busy: 1,209 “conversions” a month. Not one was a booking. Here’s what our audit found, what the owner changed, and how ROAS went from 1.2x to 32.7x on 30% less spend.
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Do you have these Google Ads mistakes?
Ten hidden mistakes we find in nearly every UK small business Google Ads account, why each one costs money every day, and what fixing them costs.
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Google Ads’ 17 August Bidding Change: Why Your Budget-Limited Campaigns Lost Their “Free” ROAS (and What to Do Now)
On 17 August 2026, Google quietly changed how Smart Bidding spends budget-limited Target ROAS and Target CPA campaigns. What changed, which campaigns are affected, and our four recommended actions, ranked.
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