Google Ads audit for SME in the UK
Don’t optimise for scores. Optimise for sales.
Finally, you don’t have to guess how to make your ads bring you more sales. We use the “AMF” framework to uncover the revenue leaks in your Google Ads and show you how to fix them. Plus, you’ll know how to get free traffic from Search Engines and AI.
Warning: We will review (not edit) your deep data layer in Google Ads and Analytics to diagnose and develop a bespoke action plan.
With “AMF”, we’ll generate a bespoke report and reveal:
- if there are “head lice” keywords quietly sitting there and sucking out your budget day in and day out.
- if the ad is optimising based on “ghost” conversions and sending you non-qualified clicks and bills
- if you accidentally turned on any auto-apply traps to burn your hard-earned money while you are sleeping.
- if your beautifully built landing page is letting your visitors leave instead of converting them.
- if you are being charged a higher cost-per-click because of the random quality score.
- if the ad campaign is in a special structure causing inflated CPC and revenue leaks.
- if you have accepted a “recommendation” to spend faster than your sales come in.
- if your Google Analytics acts like it’s tracking everything while it’s not.
- and more...
Data-driven. Diagnosis Approach. Expert checked.
Sample diagnosis
Demo accountFrom our demo account. Your report uses your own data from the last 30 days.
Live figures from delivered audits
If you are managing Google Ads by yourself, you are probably...
Feeling frustrated that you have a 99% Optimisation Score but are getting only a few sales.
Wondering why your ads are “Excellent” but the conversion rate is still low.
Questioning whether Performance Max would perform better, or simply raise the budget to improve conversions.
The truth is…
Those “recommendations” are for large enterprises spending 6 figures and getting thousands of conversions a month. When your campaigns aren’t at that scale, the data isn’t big enough to get the benefit from auto-optimisation.
That’s where the “AMF” method comes in.
“AMF” is specifically designed for small-to-medium companies that need to get the most from Google Ads. It goes beyond the “recommendations” you found in the account by digging deep into your account data, combining data from Analytics, and scanning every element on your landing page (where conversions actually happen).
It’s like what an ad management agency does to help clients achieve more from Google Ads and get more conversions from the landing page.
In the past, SMEs needed to pay £500 to £1,500 per month to hire an agency to manage a Google Ads account, on top of the ad spend. That’s £6,000 to £18,000 a year in management fees alone, before you even pay for any clicks.
Now, thanks to AI technology, the AdAudit Pro team can utilise the “AMF” method to do the same for you, but faster and way cheaper.
It digs deep into the data and uncovers the keywords that do nothing but waste your ad spend day in and day out.
It analyses your campaign structure (which Google never does) and flags the weakest links and revenue leaks.
It studies your Analytics data and learns customer behaviour, uncovering what makes conversion so difficult.
It compares your landing page to a high-converting landing page and tells you exactly what to edit to turn more visitors into customers, saving you 5 figures on hiring an A-list copywriter to rewrite your landing page.
It even checks your tracking code and conversion setup, debugging like a programmer and enabling Analytics to track all the key actions for further optimisation.
It ranks issues by their impact on your business, so you can focus on the top 5 critical problems and get them sorted right away.
It identifies which “Recommendation” to ignore to avoid further waste on ad spend.
And more…
A ski chalet business went from 1.2x to 32.7x ROAS in under three weeks.
The account looked busy: 1,209 “conversions” a month. Our first audit found that not one of them was a booking. Google was optimising for clicks to the booking site, so it was finding clickers, not guests.
The owner followed the action plan: tracking real bookings, bidding for booking value and cleaning up keywords. The next 30 days brought far more booking value from less ad spend.
Read the full case studyROAS
32.7x
was 1.2x
Conversion value
18.8x
vs the first audit
Ad spend
−30%
same campaign
Bookings tracked
0 → 2
direct bookings
Real Google Ads data from the client’s account: 30 days to 2 October vs 30 days to 19 October 2026. Results vary by account.
Good News. We Work on Free Traffic, too.
If you do it right, search engines and AI assistants could bring you unlimited free traffic. That's why we do extra to make sure your website is in good shape.
SEO Audit
Empower search engines to bring you free traffic.
Worth £68 on their own. Get them for free with the All-in-One audit →
Small investment. Big impact.
With just one new customer, this investment could pay for itself.
All-in-One Audit
Total value £278
£55one-offIncludes our SEO Audit and GEO Audit
- Know the up to 5 issues costing you most, ranked by urgency
- Proof from your own figures for every issue
- A step-by-step plan you or your team can act on
- Why your highest-spend landing page loses visitors
Bonus:
- 1. SEO Auditworth £29
- 2. GEO Auditworth £39
- 3. Re-audit for ad account and landing pageworth £55
- 4. £100 credit towards Expert Services from AdAudit Proworth £100
- Total Bonus Value£223
Read-only access · No subscription · No contract
Only want a website report? The SEO Audit (£29) and GEO Audit (£39) are also available on their own.
How It Works
We simplify ad account auditing by combining AI and human expertise.
1. One-off payment
One secure payment. No retainer.
2. Connect
Google Ads and Google Analytics, read-only.
3. Diagnosis
We examine every number in your account and dig out the critical issues.
4. Prescription
Top 5 critical issues and step-by-step plan to fix them.